Graphic identity for Sala Equis, an iconic Madrid venue that combinesabar, cinema and cultural activities. The location has historically been the home of a newspaper, cinema X and its invention as a contemporary meeting point, the identity seeks to capture the multifaceted essence of the place, along with the idea of adaptation and meeting point. A message of convergence of people, styles and activities is sought. This translates directly into a dynamic logo, designed to adapt and transform according to the different uses and events of the venue, reinforcing its inclusive and changing character.